Advertising Effectiveness

Pre-testing

Advertising is important for the success of a business but it carries a hefty price tag.  Before you purchase your media plan, it is wise to test your advertisement(s) first. The role of pre-testing is to help companies identify the best possible advertising concepts to drive the sales results you want.  Insightrix typically conducts pre-testing via online surveying and/or focus group testing. 

In-Market and Post Testing

Measuring advertising effectiveness is an important part of the advertising research process. It can provide information on the ad’s performance as well as on the success of your media plan.

Insightrix’ Ad Tracking Service called AdTracker™ is a proven methodology of measuring advertising effectiveness.  Our approach is based on experience and a sophisticated measurement model.  The features of our model include measurement of claimed recall, proven recall, prompted recall, and linkage to the company’s brand.  These features combine to provide clients with "added value" and ensure sound decision-making on creative and media issues.

For more information on our advertising tracking product, please consult the AdTracker™ brochure.