OnTopic™

Do you know what people are thinking today?

Each month you can speak to 800 Saskatchewan residents with the Insightrix OnTopic™ omnibus service.

OnTopic is a full-service monthly omnibus conducted in Saskatchewan.  Every month, we survey a random and representative sample of 800 Saskatchewan residents aged 18 years or older. Clients share the cost of the survey but the results to their particular questions are proprietary to each client. Ideal applications for OnTopic include:

• Measuring advertising recall
• Positioning brands
• Profiling customers/users
  
• Study attitude and usage
• Evaluate customer service
  
• Measure market share

We are pleased to offer our clients two ominbus options: telephone and online. 

OnTopic Telephone Omnibus Service

Questions are due the first Friday of each month and the results are delivered electronically (or hard copy if requested) within 10 days. Detailed tables include the frequencies for all of your questions in addition to cross tabulations by standard demographic variables including: gender, age, education, income, children in household and region.  Custom cross tabulations and/or data-sets can be provided upon request.  A minimum of 5 questions are required to book space on the monthly OnTopic Telephone Omnibus. 

 OnTopic Online Omnibus Service

Insightrix Research is the first and only company in Saskatchewan to deliver a regularly scheduled same week provincial online omnibus.  Deliver your questions to us the first Monday of the month and recieve the results by Friday of the same week!  Sample is provided by SaskWatch Research™, a panel of thousands of Saskatchewan residents, developed and managed by Insightrix Research.  This omnibus goes above and beyond what is capable in a traditional telephone survey: you can show streaming video, playing streaming audio or test images such as print ads and logos.   A minimum of 3 questions is required to book space on the monthly OnTopic Online Omnibus.

 Pricing

For both the telephone and online omnibus service, a professional researcher will review your questions to ensure quality results.  Final pricing is determined on a per question basis, based on question type, number of questions and sample size (e.g. boosted sample in particular geographic regions). 

Please call for pricing and volume discounts.